Velan Branding and Packaging
Velan, a Malaysian brand known for importing premium milk from France, sought to create an eye-catching packaging design for their new Tetra Pak milk containers. The goal was to convey a friendly vibe while showcasing the high quality of their product. To achieve this, we conducted a thorough benchmarking analysis. Key elements, such as milk bottles and cow spots, emerged as standout features that we incorporated into the design, ensuring Velan’s packaging truly differentiates itself on the shelves.
Close-up of two Tetrapak Milk boxes that have a Velan logo. Its visual design is composed of a milk jar, blue and black are the primary colors with a pinch of orange.
Two Tetrapak Milk boxes that have a Velan logo. Its visual design is composed of a milk jar, blue and black are the primary colors with a pinch of orange.
One Tetrapak Milk boxes that have a Velan logo. Its visual design is composed of a milk jar, blue and black are the primary colors with a pinch of orange.
Velan Milk - Malaysian Supermarket shelves display
Two Tetapak Milk boxes that have a Velan logo. Its visual design is composed of a milk jar, blue and black are the primary colors with a pinch of orange.

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