J.S. Held Branding Identity Guide
As an in-house graphic designer at J.S. Held, I was tasked with refreshing the corporate branding guide. Recognizing the brand's significant evolution, I partnered with Copywriter Claudia Rogers to develop a new message and voice. I focused on articulating the brand’s concepts and storytelling to educate our colleagues and collaborators about its essence. My goal was to create an educational resource that would help our primarily engineering-focused firm understand the design principles and branding strategies behind J.S. Held. I explained the importance of our marketing collateral and the rationale for our chosen typography, emphasizing the value of our branding efforts.
