As a Designer and Illustrator, I had the incredible opportunity to collaborate with the Media Buyer and Writing teams to craft a series of impactful ads for Rutgers University. Our team worked closely to identify the ideal audience, channels, and messaging to promote four exceptional academic programs: the Master in Liberal Studies, the Master in Public Management, the Master of Education in Adult and Continuing Education, and the Master of Arts in Liberal Studies. These programs are currently being promoted on Facebook and Instagram through animated GIFs. It was a true team effort, and I'm thrilled that our collaboration has resulted in a visually compelling and engaging campaign that resonates with the target audience.
